Friday, February 24, 2017

Narrate Damn It!


This is a personal gripe as a filmmaker (which is just nominal now – I and everyone else shoot video), about something that irritates me more and more about young documentary videomakers. It perhaps just bothers me alone – having taken classes and grown into an appreciative mindset of respect about a concept called... presentation. Even with minimal visual resources, I've strove to present professional quality; and that goes double for the apparently lost art of voice-over narration. I realize not everyone is Morgan Freeman, but that doesn't excuse a complete lack of competence regarding a soundtrack's verbal content. Especially in this age where industry-level graphics and visual effects are available via computer video apps sold retail, it would only seem logical to reflect that same capability with a performance ethic – but no. Cluelessness rules.

More and more I see video narrated by people who basically can't f___ing talk! Granted, they've shown some kind of influence regarding the rhythm (metre) of an ongoing narration... only they've neglected some very obvious components vital to competent voicework; articulation, motivation, pronunciation, context, and that element that admittedly not everyone understands – emotion.

ARTICULATION – Have Subway AFTER you narrate, not AS you narrate. I tend to fast-forward to the end, when I hear a mouthful of marbles. To see if I can surmise your point through the visuals, as your voice makes my ears wad up in spontaneous self-defense mode. This disregard for quality leads directly to a need for...

MOTIVATION – If you don't care what you're talking about, trust me, it's audible. It gives the viewer subconscious permission to NOT CARE EITHER, to click off of your video and move on.

PRONUNCIATION – Narration is edification concerning elements not fully discerned by the visuals. Research proper pronunciations of things like names, places, and historical points. Nothing will drive away viewers as fast as cringing while you presume that General Washington's first name was “General,” or can't discern anything awkward in phraseology like “the World War II” or “John Elf Kennidely.”

CONTEXT – Being young and less knowledgeable is only a partial excuse. Learn the chronology of your subject. Charlie Chaplin didn't “make videos,” he shot FILM. Einstein didn't send a famous email to Roosevelt.

EMOTION – Yes... please. Take a frigging acting class. Learn to communicate. Even the most well written narration falls short if it's read like a recipe for salt water. If it's worth making a video about, it's worth telling in a compelling tone, no? Do you want an audience? Are they living? Would you like a LIVING AUDIENCE to RELATE to your video?